Final Project: Business Mission Statement

Finish Line IPA

Our Mission: To provide our customers with a great tasting, satisfying beer and a local brewery that they can count on.

“Forging a sound mission begins with the following questions: What is our business? Who is the customer? What do consumers value? What should our business be? These simple-sounding questions are among the most difficult the company will ever have to answer.”  (Marketing : an introduction / Gary Armstrong, Philip Kotler. — 10th ed., Printed page 39.)

Our business is beer, but our passion lies in providing our customers with a great tasting, satisfying beer and a local brewery that they can count on. Those looking to enjoy a pint of beer rather than drink a pint of beer have understood the vision and mission of Finish Line IPA from its inception.

Our refined noble hops and complex malt flavors are derived from organic Northwest ingredients. Finish Line IPA is the industry's leading socially responsible brewery, with local farming and community partnerships that are changing the expectations of beer drinkers nation-wide.

At Finish Line IPA we understand that our business was born of a community, we also understand that, "... a company’s mission should not be stated as making more sales or profits—profits are only a reward for creating value for customers. Instead, the mission should focus on customers and the customer experience the company seeks to create." (Marketing : an introduction / Gary Armstrong, Philip Kotler. — 10th ed., Printed page 41.) So we strive to make every aspect of our brewing process a positive one for surrounding local businesses and communities.

Our business should be beer, but we just can't help reaching out to those around us. While we continue to exceed customer expectations by using the purest ingredients on earth to handcraft our beer, we're also using our business presence to strengthen the neighborhoods, cities and states around us.