Week Seven EOC: The Pitch

Finish Line IPA
"You already know a lot about marketing—it’s all around you. Marketing comes to you in the good old traditional forms: You see it in the abundance of products at your nearby shopping mall and in the advertisements that fill your TV screen, spice up your magazines, or stuff your mailbox." (Marketing : an introduction / Gary Armstrong, Philip Kotler. — 10th ed., Printed page 3.)  Finish Line IPA is more than a beer, it’s an experience. Aged in oak barrels before packaging, Finish Line IPA is a full bodied highly aromatic brew with a distinct malt flavor that chooses to satisfy over compromise.

Our staff is comprised of those who meet challenges head on and savor the thrill of victory, enter Finish Line Brewery.  At Finish line, our business is beer, but our passion lies in providing our customers with a great tasting and satisfying beer that they can count on.  We continue to exceed customer expectations by using the purest ingredients on earth to handcraft our beer. 

Long time running enthusiast, Ernie Stepp, understood the wants and needs of a quality beer from his fellow runners from around the world.  Those who understand the dedication of marathon running and the ability to push ones self in pursuit of the finish line know that victory is born of hard work and perseverance.

In order to create an authentic India Pale Ale, abbreviated IPA, Finish Line brew masters have worked tirelessly to perfect its distinctive copper color, aromatic bouquet of noble hops and complex malt flavor.  Our organic and top cultivated hops are grown right here in the Northwest's Yakima and Willamette valleys. 

"Customer relationships and value are especially important in today’s tough economic times, when more frugal consumers are cutting back and spending more carefully." (Marketing : an introduction / Gary Armstrong, Philip Kotler. — 10th ed., Printed page 2.)  Finish Line goes far beyond brewing the perfect beer from local Northwest ingredients, we stand behind our community and growers.  Finish Line has partnered not only with local growers to assist with the increasing costs of farming, but also with local charities where our staff provides weekly meals and seasonal clothing for our cities neighbors who are in need.

Pour a glass and let the aroma of our hand picked noble hops envelop your senses.  Let he beautiful copper hue of our perfection dazzle your eyes as the chill of Finish Line IPA declares victory over your pallet's desire for something more than mediocrity. Finish Line IPA - more than a beer, an experience.