Advertising requires effective pursuasion in order to captivate your target audience and ultimately sell a product. In the famous lemon ad for Volkswagen, marketing campaigned on an idea of shock and awe. It's almost like someone finally stood up during an ad meeting and exclaimed, "We need to get our audience's attention!"
Getting attention is in fact just what Volkswagen accomplished. By displaying an image of the famous Volkswagen Beetle, with the word lemon underneath it in large type is a stunner. This simple display of image and text captivates ones curiosity and the three columns of copy underneath beg to be read.
Reading the copy, you soon realize that the standard of craftsmanship involved in building
