"Few leaders actually get the point of forging a mission with real grit and meaning. [Mission statements] have largely devolved into fat-headed jargon. Almost no one can figure out what they mean." (Marketing : an introduction / Gary Armstrong, Philip Kotler. — 10th ed., Printed page 40.)
As we continue to grow the Finish line brand, we will also aid our local community in growing along side of us as we foster a mutually beneficial relationship. We have expressed many times over that our business is beer, but our passion lies in providing our customers with a great tasting and satisfying beer that they can count on. This is our overall objective: integrity, trust, and value.
The Finish Line brand name has become synonymous with integrity, trust, and value. Our customers and local partners have come to know us by these names because our mission is bigger than a brewery, it stands to make every aspect of our brewing process a positive one for surrounding local businesses and communities. We understand that, "The company needs to turn its mission into detailed supporting objectives for each level of management. Each manager should have objectives and be responsible for reaching them." (Marketing : an introduction / Gary Armstrong, Philip Kotler. — 10th ed., Printed page 41.)
Finish Line goes far beyond brewing the perfect beer from local Northwest ingredients, we stand behind our community and growers. Finish Line has partnered not only with local growers to assist with the increasing costs of farming, but also with local charities where our staff provides weekly meals and seasonal clothing for our cities neighbors who are in need.
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