Weeek 9 EOC: Three Great Mission Statements

Great mission statements  

I selected the following mission statements based on their ability to answer the following questions:

1. What is our business? 
2. Who is the customer? 
3. What do consumers value? 
4. What should our business be? 

As mentioned in the text, "These simple-sounding questions are among the most difficult the company will ever have to answer." (Marketing : an introduction / Gary Armstrong, Philip Kotler. — 10th ed., Printed page 39.) 
 
Bowman, Robert B. (http://rbowmanphoto.blogspot.com/) clearly defined the mission of Nature's Blend by articulating their focus on family, tradition, and inviting consumers to open a bottle and become part of something bigger, something legendary.

Lapadu, Michaell Edward (http://lapaduproductions.blogspot.com/) expresses everything you need to know about the company in four sentences.  I liked this mission statement for its succinct approach to defining who they are, what they do, and who they do it for.  You know very quickly if you are of, "the passionate few that understand what a beer can and should be."

Glenn, Tanya M. (http://tjustme.blogspot.com/) created the strongest mission statement of the lot.  Every word is accounted for and used to serve a purpose.  This clear run through of the companies purpose is refreshing in its brevity, no fluff just the facts in a professional and compelling presentation.

Great job team!  Keep up the good work.