Located in the heart of Seattle, Finish Line Brewery has the unique ability of maximizing local distribution because of the area's densely populated community's and cities. "Products must be available where and when consumers want them" (Marketing : an introduction / Gary Armstrong, Philip Kotler. — 10th ed., Printed page 323.), so intensive distribution efforts to make Finish Line IPA available to buyers will be made in house through Finish Line's delivery fleet. These delivery routes will supply three important clienteles: grocery, restaurant, and bar/events.
As the company grows, Finish Line will sell indirectly through retailers such as Safeway, Kroger, and Metropolitan Market in order to reach more consumers and become more competitive in pricing. Because its brewery's location, Finish Line will be able to take advantage of Seattle's ports, trucking routes, and international airport for delivery methods.
Measures are in place now to begin establishing a wider array of key suppliers to support the raw materials necessary to create the Finish Line brew. "Companies must decide on the best way to store, handle, and move their products and services so that they are available to customers in the right assortments, at the right time, and in the right place." (Marketing : an introduction / Gary Armstrong, Philip Kotler. — 10th ed., Printed page 328.)
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