"Marketers see themselves as selling products, customers see themselves as buying value or solutions to their problems. And customers are interested in more than just the price; they are interested in the total costs of obtaining, using, and disposing of a product." (Marketing : an introduction / Gary Armstrong, Philip Kotler. — 10th ed., Printed page 54.)
American India Pale Ale (IPA) is a American beer style based on the British pale ale tradition. They are gold to amber in color and generally their flavor and aroma comes from the citrus and pine character of American hops along with caramel-like malt flavors and fruity esters from top-fermenting yeast. The style was developed by microbreweries.
The goods and services combination Finish Line offers its target market for its IPA product consist of locally grown organic ingredients and a state of the art brewing facility that produce 12 oz bottles in 6, 12, and 24-packs of American India IPA brew with an alcohol content of 7.8%. Finish Line IPA is also available in kegs of beer for restaurant and bar consumption.
Finish Line IPA was designed for quality from the bottle to the beer inside of it. Sun light has a damaging effect on beer, so utilizing a dark brown bottle was key in protecting the handcrafted taste that has come to be expected in every bottle we produce.
Finish Line prides itself in its industry leading dedication to social responsibility. Because of the brewery's local integration, Finish Line has been able to position itself as a recycling hub for its used bottles. 100% Recycled packaging has also been implemented for the 6, 12, and 24-pack cardboard carriers.
"Customers want the product and service to be as conveniently available as possible. Finally, they want two-way communication." (Marketing : an introduction / Gary Armstrong, Philip Kotler. — 10th ed., Printed page 54.) Service will continue to be paramount to the success of Finish Line. Finish Line employs a 7x24x365 customer service line that offers an always open line of communication. To that extent, products can always be returned to their original point of purchase for a full refund or exchange. It's not often that beer comes with a warranty, but we believe in our customers and will continue to support them the best way we know how.
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