Finish Line IPA will be priced at $11.99, $20.99, and $38.99 for 6, 12, and 24-packs of 12oz bottles. Kegs will be priced at $80 with a $30 deposit.
These prices are reflective of Finish Line's locally grown organic ingredients, the cost of supporting a state of the art brewing facility, and its emphasis on local sustainability. "Economic factors such as a boom or recession, inflation, and interest rates affect pricing decisions because they affect consumer spending, consumer perceptions of the product’s price and value, and the company’s costs of producing and selling a product." (Marketing : an introduction / Gary Armstrong, Philip Kotler. — 10th ed., Printed page 284.)
Because of these factors, Finish Line has reviewed project earnings, facilitative costs, and operating expenses in order to establish product pricing that is equal to what the product delivers - not only in taste, but also in the company's impact on the local community.
Calculating the product pricing for Finish Line IPA requires much consideration. "Marketers sometimes become addicted to promotional pricing, especially in difficult economic times. They use price promotions as a quick fix instead of sweating through the difficult process of developing effective longer-term strategies for building their brands." (Marketing : an introduction / Gary Armstrong, Philip Kotler. — 10th ed., Printed page 294.)
While the company is currently unable to provide promotional pricing for their product, they do offer $1-$6 discount coupons based on returning empty Finish Line IPA bottles to the brewery for recycling. "Rebates have been popular with automakers and producers of cell phones and small appliances, but they are also used with consumer packaged goods." (Marketing : an introduction / Gary Armstrong, Philip Kotler. — 10th ed., Printed page 294.)
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