As Social Responsibility becomes the demand of the consumer, many For-Profit companies are racing to find their voice. “American society appears to be undergoing a crisis in trust. Most of the major organizations that we depend upon, including governments of all types, corporations, our health care system, our financial institutions, and our schools all seem to be failing us.”
As the world around us grows increasingly wary of greedy CEOs and irresponsibly run organizations, there are some companies that are striving to achieve consumer trust through social responsibility.
“… Companies like Whole Foods Market and Aveda, though not perfect, are showing that a genuine concern for social responsibility can attract a loyal customer base that is willing to pay a premium to know they are participating in a healthy eco(nomic)system. This leads to stronger than average profits from doing the right thing.”
Looking toward 2011, the ideology of social responsibility will carry a bright banner on the horizon. Many company organizations are beginning to reap the rewards of their efforts in relating to the customers that embody brand loyalty. Going green has become one of the largest social responsibility efforts since 2008 and companies like General Electric and Aveda are leading the way. “The company has made remarkable progress in energy conservation and the use of renewable energy and is currently the largest buyer of green energy in Minnesota and the 32nd largest purchaser in the US. And these strides have been made without compromising business performance. The company's sales have grown five times in 10 years.”
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